We got a real treat this week as Freja took to the London catwalks for her first ever showing at London Fashion Week. What a way to make an appearance - wait till the big 25th Anniversary celebration, walk the big name shows, and then even close the show for London's very own wunderkind designer. Hello London indeed! Back in June I thought this could happen but Freja's performance in London exceeded all my expectations.
London Fashion Week SS10 - 6 Shows Total
0 Opening Slots
1 Closing Slot
Burberry Prorsum - 2 Looks
Christopher Kane (C) - 1 Look
Jaeger London - 3 Looks
Jonathan Saunders - 2 Looks
Julien MacDonald - 2 Looks
Matthew Williamson - 2 Looks
Freja waited until the third day to show up, walking in the Matthew Williamson show. Matthew brought his show to London from New York and also brought back Freja to grace his catwalk after her absence from it last season. Later in the day Freja walked for Julien MacDonald much to my surprise.
On Monday we saw her close out the Christopher Kane show donning a blue number. Then we saw her in three looks at the Jaeger London show. Being that she was their campaign girl for the FW0809 season, it was fitting to see her walk this show.
The last day of London Fashion Week gave us two more expected Freja sightings. The first at Jonathan Saunders, a show she walked last season in New York (Jonathan is also the designer for Pollini, a brand which uses Freja in their current FW0910 campaign). The second at Burberry Prorsum, the big closeout show for the week. The London Fashion Council accomplished a great coup when it convinced Christopher Bailey to bring his show from Milan back to London. Burberry is the quintessential English brand, with it's check print known the world over. Freja has been a Burberry runway girl since the beginning of her career, only missing one show (I think). London Fashion Week just wouldn't have been complete without her there.
Milan starts today but I don't expect to see Freja appear until tomorrow at Prada. As usual, I'll do a complete update after the week is over. What shows do you want to see her walk in Milan? My wishlist/shows I think she's likeliest to walk: Versace, Jil Sander, Gucci, Marni, Missoni, Fendi, and of course Prada.
Also, all the above pictures are HQ so you can click through to see the bigger versions.
Image Credits: style.it