It's very rare that we get such a detailed look at what goes into the preparations for a fashion show and what the backstage looks like on the day of. I found this documentary to be utterly enthralling and informative. I was awed, and even found myself nearly moved to tears at the passion, emotion and charm of the people who work in the atelier. Their dedication to and love of their work is admirable and something we should all be so lucky to find. And if it wasn't already evident before, it is completely evident now: women are the absolute backbone of the fashion industry, both as it's consumers but more importantly as it's producers. The Italian women in the video are simply amazing in their talents and yet they seem so humble. They represent everything that is good about the industry: loyalty, skill, craft, dedication.
Anyway, since this is a Freja blog here are the places where you can catch (very quick) glimpses of her. Seriously, blink and you'll miss it.
1:46-2:00: Freja and Cat are in the background as they arrive for the show. Then Freja stops to get some food.
2:45: Freja is getting her makeup done.
8:15: She's greeting Karl.
3:00: Freja is standing backstage, looking so calm amid all the chaos.
4:00: She's in the lineup of models doing the final walk.
4:36: She's backstage just after the show ends.
I mean it. If you have any interest in fashion at all beyond Freja, watch everything. You will not be sorry. Sundance will also be airing documentaries for Sonia Rykiel, JPG and Proenza Schouler. I'm keeping my fingers crossed that some kind soul will upload them to youtube, because if this Fendi doc is any indication, none of these should be missed!