Friday, December 18, 2009

Spur


Whew! Just wrapped my last booking of the year...Freja Beha Erichsen for Spur ...coming sometime in Spring 2010. I must be mum and not preview too may of the choice looks (it was a personal style story) or unveil too many of of Freja's disclosures before the story runs but suffice it to say it was a lovely sitting with the coolest girl around. A fast shoot in a real location instead of another sterile studio...a ruthlessly efficient team tracking the strict briefs from the Tokyo office ... mid-70's rock n roll vibrating from the speakers...you have to love a calm, laid back gig like this. Now if only fashion could be like that EVERY day.
Thanks to the The Imagist, we have info on some upcoming work. Personal style story eh? Should be interesting to see how that works out considering that Freja's style as we know it is pretty basic and black. But you know how they always like to gussie things up for features like this. So maybe we'll see more designer labels? Perhaps some Yohji, Junya, and Comme des Garcons? That would be fitting considering the publication's country of origin.

Speaking of, any readers out there from Japan? If so, wanna send me a copy when this comes out? I'll be eternally grateful. Onegai shimasu? I'm actually being kind of serious here because I have no idea where or even if Spur is sold near me.

Anyway, I'm excited to see how this story turns out. And it's always nice to hear news that reinforces the perception we have of Freja as cool, laid back and easy to work with. I don't think I've ever heard anyone say anything bad about this girl. Have you?

And before I forget, happy holidays everyone! I'm officially on vacation until 2010, but will try to update as much as I can provided that there's news for me to update on. After all, fashion and Freja need vacations too. :)

Image Credits: theimagist

Wednesday, December 16, 2009

Interview Editorial

Tomas Maier
Interview Magazine December/January 2010
Ph: Craig McDean


Just when I think Karl has a stranglehold on Freja's career, she goes and works with Meisel and Craig McDean. Always expect the unexpected when it comes to Freja. Lesson learned. Anyway, it's just one shot but at least it's something different. To my knowledge, Freja has only worked with McDean once before back in 2006 for an editorial in Vogue Paris, which resulted in this one shot:

A La Ligne
Vogue Paris September 2006
Ph: Craig McDean


And for reference, here are the rest of the shots from the Interview ed:


It's a beautifully simple and straight forward editorial, photographed with an emphasis on the clothes. As it should be since the accompanying article is all about Tomas Maier, designer of Bottega Veneta. Nevertheless, I'm a bit disappointed that all of the shots are solo ones because I was really looking forward to seeing how Freja, Hanne and Kasia would photograph together. Perhaps another time, as I think Hanne and Kasia are two of the most dynamic, newer presences both on and off the page.

Lastly, another thing I found of interest is that Michelle Lee at KCD did the casting. As past interviews show, she favors strong girls and she is responsible for casting many shows during fashion month--most notably Marc Jacobs and Marc by Marc Jacobs. Hopefully this means we'll be seeing Freja on those runways again come February. It's safe to assume Michelle is a fan, and unless Freja decides to retire in between now and then, I don't think we'll be disappointed.

Image Credits: artandcommerce, my scans from Interview Magazine Dec/Jan 2010

Tuesday, December 15, 2009

I Sense a Pattern

Backstage at Burberry Prorsum SS10


Backstage at Fendi FW0910


And

Backstage at Marni SS10


Backstage at Prada FW0910


Ok, maybe a less obvious pattern for this second set, but I just wanted an excuse to post the Prada picture again. :) I can't wait to see what the upcoming season will bring.

Image Credits: eastnews.ru, fashionmag, fashionactive, stylesightings, my scan from US Harpers Bazaar Dec09

Saturday, December 12, 2009

On Success and Street Style

Craig Arend of Altamira has a really interesting interview with Faith Kates up on his site. As far as modeling goes, Faith is a pretty important figure in the industry considering that she started Next Model Management. Next is home to models like Abbey Lee, Karmen, Anja, Anna J, Catherine and Karlie, so it's definitely one of the heavy hitters agency wise.

The interview is a very good read if you're interested in models and how their careers develop. There isn't an outright mention of Freja, but while I was reading some of Faith's comments Freja did come to my mind:
"...I think that in our world...when a girl starts, if you have one of the three or 4 really important photographers behind you, that's the girls that are making it. So if you have Steven Meisel, you have Mario Testino, you have a Craig McDean, you have a David Sims... you have one of those guys behind you, you're in."
"The photographers and the magazines have all the power. Designers are important, don't get me wrong. They are very important. But I think it goes first with if you can get to the photographer. There are some girls that are really photographers girls."
One of the reasons I admire Freja so much is because she's managed to become successful without the huge support of a major photographer. On her level of modeling, she is the only girl I can think of who's the exception to the rules Faith speaks about above. Coco, Daria, Stam, and Elise all had Meisel's blessing. Catherine was a Testino girl through and through. But Freja? I really believe she built her career by staying true to her own individuality, knowing her strong suits, and playing off of her physical strengths. Yes, Karl is a huge supporter of her now, but at the very beginning of her career Freja made a name for herself on the strength of her modeling abilities. I know I'm biased, but I think that even to non-fans, her charm and appeal are undeniable and her face is truly gorgeous. Her androgynous characteristics merely heighten her appeal in that they provide a complimentary (and perhaps contradictory) contrast to her feminine beauty. Most girls are lucky enough to get the backing of top photographers, but only once in a blue moon is a girl lucky and talented enough to get to where Freja is without their help.
"You don't have to care about clothes...I don't think you have to love clothes. I don't think you have to dislike clothes. I just think you have to know how to wear clothes and know what feels good and right on you."
Reading this brought to my mind Freja's street style. To be frank, I'm bored with the way she looks off the runway because she's utterly predictable. Black, leather, black and more black. But even though I feel this way, I still think Freja looks good every time I see a new street style pic. And it's because of what Faith refers to above. Freja absolutely knows what is right for her and she sticks to it with unwavering loyalty. She doesn't experiment like Iekeliene, Irina, Kinga or Hanne because that wouldn't fit with her modeling persona. She wears clothes that look right on her and probably feel good to her. And she's most definitely mastered the art of minimalist chic with an androgynous flair. This might sound cliched and frivolous, but I really believe that when you feel good and comfortable about the clothes you wear those feelings translate to other parts of your life, and people are innately drawn to that.



I think that if I ever saw Freja wearing a dress off the runway I would laugh. But oddly enough, she looks perfectly normal wearing a dress on the runway. Go figure. It's amazing how much the context can impart the meaning in a situation. Anyway, what do you think about Freja's street style? Why do you think Freja's been able to attain her level of success? Sometimes I think I can be so biased that I lose all ability to even conceive of a different viewpoint, so yours are welcome.

Image Credits: altamira.blogspot

Friday, December 11, 2009

What's in a Name?

Have you ever wondered about the origins of the name Freja? Copenhagen Cycle Chic lets us know that there's more meaning to "Freja Fridays" than just the happenstance of consonant accord.
The name for the kickoff day for the weekend in English originates with a Norse goddess, Freyja or Freja. Freja's Day became Friday.

Freyja is the goddess of love, beauty, and fertility and was described as blonde, blue-eyed, and beautiful. The fairest of all the goddesses, according to Norse mythology, people prayed to her for happiness in love.
How appropriate on so many levels. Talk about living up to your name, right? Happy Freja Friday. If you've adopted the concept and want to be linked like you see to the right, e-mail me or leave a comment with your blog.

Lists

As we near the end of the year, it seems that everyone likes to make lists. I suppose it's only natural to want to sum up the preceding year's occurrences into an easily digestible and archivable format. I know these lists can get trite, but I always look forward to them at the end of each year. Movies, CDs, TV shows, news worthy moments, influential people, you name it and I eat it up.

So now we can add a models list to the list. I stumbled across fashionising.com's list of Top 10 models for 2009 and Freja lands at number 10. Oddly enough the list is presented in youtube format as a narrated video of picture stills opening and closing to the accompaniment of music that recalls early 1970's porn. See and hear for yourself:



All that aside, I think the list is pretty good. Maybe I'd play with the numbering (Miranda at #3? Too high. Karlie, queen of US Vogue at #9? Too low), but I think the model choices are pretty solid and reasonable. Although they need to work on their fact checking because we all know that Freja has more than 12 tattoos. Anyway, I wonder if there are any other sites that do year end fashion Top 10 lists. I can't recall any right now. After all, a year in fashion seems like it would be a lot harder to categorize and summarize as opposed to a year in CDs or movies. Regardless, it's nice to see Freja getting recognition after her mini-comeback and stellar year full of great work. And it's nice that this Top 10 list appearance is buoyed by her fifth place position on models.com's Top 50 list.

Thursday, December 10, 2009

London Again?

It feels like the SS10 shows just ended, but it's already time to start thinking about the FW1011 season just two short months away! And Burberry starts things off with the news that their runway show will again be held in London instead of Milan.

When I heard about this move last season, I was a bit skeptical as to whether Freja would walk in London. I knew she was a Burberry runway regular (and I'm convinced that if she were British she'd already have a campaign under her belt). But in nine seasons on the runway circuit she never once made it to London. Nevertheless, she surprised us all with a strong debut season walking in 6 shows, which makes me wonder if she'll repeat her performance for the upcoming season?



Freja started working like crazy halfway through 2009 with tons of editorials, campaigns and her strongest runway showing in a while. So if she keeps this up my guess is she'll be making the London stop again. But at this point it's all conjecture. You never know about the runway prospects of established models like Freja. One season they're everywhere, the next season they're gone...I'm looking at you Raquel Zimmermann.

Image Credits: style.it