One Girl

Seven Chanel campaigns overall

Five in a row

Three solo campaigns

One girl

It really doesn't get any better than that. As WWD tells us, the F/W 11 12 Chanel campaign was shot in Paris and styled by none other than Carine Roitfeld. With the darker and tougher collection, Carine styling and Freja modeling, the results should be nothing short of amazing.

But wait, it does get better.....kind of. Depends on whether you enjoy Karl's short films, because he's shooting another one for the upcoming Chanel Cruise collection.

"To wit: Lagerfeld has assembled a slew of his favorite ladies — including Erichsen, Lady Amanda Harlech, Anna Mouglalis and Kristen McMenamy — to star in a movie he is making in tandem with the Chanel cruise collection he will show in Antibes on May 9. It will be shot in Monaco and other locations in the South of France."

With this 7th Chanel campaign under her belt, Freja sits firmly at the top of the modeling world. I started this blog partly so I could vent about what I saw as her wasted potential back in '08 and '09, but now that she's so successful I really don't know what this blog stands for anymore. Maybe it's segued into an homage, or a place to talk about the work free from petty gossip, or a force of writing habit, or.....I don't know. Whatever it is, I'm just so happy and proud that we've all been able to witness the changes, the ups and downs, and the transformations as they've happened.

New Directions? Collaborators?

Paris is nearly over and Freja is there in full force, but the biggest story for me is her appearance at two shows this week. Hakaan and Givenchy, to be specific.

The last time Freja walked for Givenchy was back during the F/W 07/08 season. Four years later she shows up once again on Tisci's catwalk, also having walk for the first time in Hakaan's runway show earlier in the week.

Now what's so interesting about this you might ask? It's no secret that both Hakaan and Ricardo have the blessing and heavy backing of photographers Mert & Marcus and Carine Roitfeld. So what does it mean that Freja showed up at both shows this season? And all of this in light of Carine's recent resignation and uncertain future placement? Maybe nothing at all, other than a simple casting decision. But I'd like to think it means something more in regards to Freja's future editorial and campaign bookings.

Just something to think about and mull over on this Sunday afternoon. Castings in Paris have seemed unpredictable all week so I'm not saying this means anything at all. On the other hand, it would be nice to see another new direction for Freja's career, and new collaborators for her to work with.

Image Credits: style.com, vogue.it

Repeat Performances

Just some quick thoughts for a Friday morning. As of today, Freja has appeared in five consecutive issues of Vogue Paris. After a dry spell dating back to April of 2008 (when she appeared in the top models supplement) that was only finally broken this past February, Freja has suddenly become Carine's new Daria with two editorials in the just released November issue.

So that's nearly two years without an appearance in the pages of the magazine, and now we're at five issues in a row, seven editorials and a cover to boot? Wow, talk about the tides changing. As fans I know that we're all thrilled, but I think this is just more proof of fashion's fickle tendencies. We tend to forget about that when we're caught up in the excitement of the moment. It's like, "Yay, Freja has a whole bunch of eds. Yay, Carine loves her!" Well, Carine loves her now but how long can this last? Nearly two years (from April 2008 to February 2010) without an editorial. Where was the love then? Do we all have goldfish memories?

Sorry to be such a stick in the mud, but I think it's important to exercise caution and have realistic expectations, especially when we're dealing with an industry built upon a foundation of changing seasons, trends, moments and models. If we get another five consecutive issues, then I'll be very happy to eat my own words. :) On an unrelated note, who else is thrilled that Freja's finally working with Hedi Slimane!? More on that to come later.....