I know it's way too early to be thinking about the SS11 runway season, but London has just announced it's schedule. Brands like Burberry, Matthew Williamson, Pringle of Scotland and Jonathan Saunders are set to show in the city again, while Swedish label Acne will be making it's London show debut. It was only a few seasons ago when the people behind LFW seemingly decided to amp it up to attract bigger names and more attention, and look where they are now. The city's fashion week definitely cannot be missed, especially for fans of Jonny Johansson.
I don't want to be presumptuous, but I hope this lineup means that we'll be seeing Freja on the London catwalks again and for the third time in her career. She only made her debut in the city during the SS10 season so she's still relatively new there. But it's a pattern that I'm beginning to see a lot more often; bigger name models aren't bypassing the city anymore, and neither are the press and the rest of the fashion flock. With the schedule being the way it is, can you blame them?
But of course, this is Freja who were talking about. So I'm just keeping my fingers crossed that she walks at all this upcoming season and doesn't disappear on us like before or decide to retire from runway a la Raquel and Lily D. And if she makes it to London again, and maybe even that Acne show, that will just be icing on the cake.