Sunday, July 18, 2010

Covered

It's been a fantastic year so far and it's only July (or already July depending on how you look at it). We have 6 more months and another show season to get through before we can definitively say that Freja is the model of the year. But with a Vogue Italia cover by Meisel, 6 FW1011 campaigns (including an unprecedented 5th run as a Chanel girl), a move up the models.com rankings to number 2, and 3 covers for the month of August (two of them for major market Vogues) on her list of accomplishment, it seems like Freja is leaving all other models in the dust.

It was only about one year ago when Freja began her rapid climb back to the top of the industry. She had 5 campaigns for the FW0910 season, and the month of September 2009 produced a major uptick in her editorial work that has not seemed to slow down yet. But if you would have asked me a year ago what I thought about Freja's career prospects, I wouldn't have been very optimistic. I mean, how often do you see a model having the best moment of her career five years and 11 show seasons after her debut? Sure, you get small comebacks here and there, but nothing to the degree of Freja's revival in all aspects of the industry. Whether it's runway, editorial or campaign work, Freja is there at the highest levels. She's even being interviewed and spotlighted as a model/fashion figure/celebrity in her own right.

So I know the who, what, where and when, but I have no clue as to the why. And frankly I couldn't care less as long as Freja stays consistent (which I know is a lot to ask from an industry that feeds off constant change). Maybe it was Meisel's blessing that finally did it, or the move to New York that made Freja more accessible to clients. Maybe it was the longer length of her hair, or maybe it was a just a private decision influenced by personal matters. We'll never know the cause (and it really isn't our place to know), but at least we get to reap the benefits. So enjoy the versatility, elegance and beauty of Freja's covers for the year (so far):





More to come? Your guess is as good as mine. I've underestimated Freja before so......

Image Credits: Scans by tFS members elsaskywalker, Diciassette (17), PENG, vogue28, fashion_screen livejournal, vogue.co.uk, relay.fr, book.interpark.com

10 comments:

emibarbera said...

Anonymous said...

Maybe part of it is the hair coz she was pigeonholed as the androgynous model when she chopped it off but she gained new fans (and as you say it,is something of a cult,lol)because of it and now that the industry is crazy about her and with her army of fans, freja now is like WOW and that's why some people at TFS are so jealous.lol

SF said...
This comment has been removed by the author.
SF said...

I'm glad she has all these covers but can you honestly say any of them are "outstanding!!" covers.i certainly can't.

BunnyBehan said...

3 is a her lucky number and def a good one by nature.
Sadly, however, the two covers by two Vogues are not well-responded.

I feel very sad, from the bottom of heart that Freja seems to be not very enthusiastic with posing recently. Seeing all the campaign and covers and I could only say WOW to Tom Ford bc she had energy in it. Max Mara is the house's failure, Valentino is good only with the nude shoot and Chanel's camera didn't love her (but fan's cams at backstage did, ironically)

I miss the old day when Freja was enthusiastic and we saw variation.

I love her still, however. No way back once stepped into Freja's danger zone haha. Just no way back.

Anonymous said...

I like the W cover. Didn't the stylist say something about bringing out the cherubic quality of Freja's face? Her version was definitely not what Raphael had in mind, but maybe Munch would find it to his liking - that is if he could ever sustain any celestial concern beyond his own.

Anonymous said...

I am a very big fan to Freja since she was appearing in the Jil Sander campaign five years back. Seriously, am a huge fan, and am very proud because she definitely the canon of beauty of this new age (in my opinion) but even that lately his work has grown a lot, I think their latest units do not have shone too, I mean that your work has not been very careful, since the covers for Vogue, his campaigns for Max Mara, Chanel, and not be told the appalling photographs for Valentino. Freja is filling work, and that gives me pleasure, but are not taking advantage of these beautiful face. The campaign for Tom Ford seems to me more assertive in his job this season. Love for the incredible Freja! (sorry for my bad english)

HighTale said...

I really LOVE Freja Beha Erichsen.
She's one of my favourite models.
I think that she's the model of the year.
Congrats this blog is so amazing.

W. said...

my favourites Vogue Italia by Meisel, which was such a unexpected collaboration, and really one of the best in my opinion, and Vogue Paris, I simply love the contrast betwen the summer sky and her furry jacket and her bare skin. Also her expression. I find this VP cover very freja-ish and very end of summer.

Nat said...

Freja...<3