Coverage

I find it amusing and comical that the latest fashion "story" to break on all the fashion sites is about the appearance of the same Miu Miu F/W 10.11 dress on three different magazine covers for August, one of those covers being Freja's Vogue UK. The story broke on the Guardian Sunday, and by today it seems like every major site has picked up coverage of the story:

Coco Perez
Daily Mail
Fab Sugar
Fashionista
Huffington Post
NYMag's The Cut
Styleite
Stylist
The Frisky
The Telegraph

At first I thought this was all pretty ridiculous and being blown completely out of proportion (Not to mention that's it not even the exact same dress on all three covers, but two similar versions as shown above). I still think this is all pretty ludicrous, but now I also think there is a huge plus side to this regarding Freja. Her Vogue UK cover is getting free press all over the internet and people who aren't usually exposed to Vogue UK are seeing it....a lot, over and over especially if they read a lot of fashion sites. It's an attractive and enticing enough cover that it will probably get lots more people asking "who's that girl?"

I'm not so naive to think that Freja is popular enough to be considered a mainstream, household name model. 99.9% of the US population can't identify the models in the ads of their magazines, nor are they frequent visitors to tFS. So something like this, no matter how trivial and ridiculous it may seem to me, definitely helps in terms of exposure and good press coverage for a model like Freja. Especially right now as her star seems to be rising even higher. And if all of this leads to more copies of Vogue UK being bought both here in the US and abroad, then maybe Freja will land another cover in the future. And maybe more magazines will start to put models more frequently on their covers. For we can all bitch and moan as much as we want to about celebrities on magazines covers, but it's the numbers and the money that speak the loudest.

There is a silver lining to all things, so I say to all the fashion sites out there: keep re-posting this story over and over again! You're not going to win a Pulitzer for groundbreaking news, but you'll be helping out our favorite model. :)

Image Credits: guardian.co.uk, style.com