Monday, March 8, 2010

Dominance

If you've been keeping track, Freja's opened and/or closed 13 shows so far this season. She's coming awfully close to her SS07 season's career best of opening and/or closing for 17 different shows. This dominance on the runway is completely amazing and more than a little mind boggling. It's not like Freja's the new "it" girl. This is her 11th season now, which is ancient in modeling time. And it's not like she's still walking 5 shows a day. Her opening and closing rate is even more impressive when you consider the relatively small number of shows she's done, as compared to a girl like Jac who's done a lot more. I can't even begin to come up with a reason for all of this, so all I'm going to say is wow.....just wow.

This dominance isn't just limited to the runway though. It's extends into magazines as well. Freja's final "March Magazine Madness" editorial count comes to 6 and 1 cover. It's 8 and 2 covers if you count the seasonal editions of Purple and Numero Homme. Think about how ridiculous those numbers are for one month's worth of magazines! Freja has literally been bursting off the pages of all the major pubs: Vogue US, Vogue Italia, Vogue UK, Vogue Nippon, Vogue China, and W Magazine. The only major one that's missing from that list is Vogue Paris, but she had that covered in February. And the work just keeps coming with an upcoming editorial in the April 2010 issue of Vogue UK. Amazing, and tiring. Hopefully this all translates into some good campaigns for the FW1011 season.

After coming out of nowhere with 5 campaigns during the FW0910 season, Freja only scored Chanel during the SS10 season. Ha...listen to me. Only Chanel? Having a Chanel campaign would be any model's dream, and I talk like Freja had to settle for it. I shouldn't be so greedy and obnoxious sounding. Anyway, having lots of runway and print work is good, but campaigns are what matter in terms of model money and status. So I really hope that all of Freja's hard work during the past few months is not all for naught, and that she is well rewarded. Frankly speaking, I would be thrilled if she only booked Chanel again, because holding that campaign 3 seasons in a row (5 times total) is unheard of. Come on Karl, don't let me down now! I know I like to give you shit, but it's all in the name of love. I know you've been Freja's biggest supporter throughout her career so please don't stop now.

But of course, I can't help but to hope for some other campaign. Something new. Something unexpected. Something wonderful. And I think it could be possible now that Meisel is photographing Freja. I want to throw out some brand names, but I'm going to restrain myself because it's way too early to be speculating about campaigns and I don't want to jinx anything....although it's not like I have that kind of power. Anyway, if you're willing to take the risk, I'd love to hear your campaign wishes for Freja. ;) And we only have two days left to see if Freja can break her own record of openings/closings, so savor the moments because FW will be over before you know it!

10 comments:

Anonymous said...

I'm kinda sad that fashion week is gonna be over in 2 days, but man what a great season for Freja.
Now that Meisel has her back, it would be great to see her in another Balenciaga campaign no? Or maybe even Lanvin. She def. fit the collection.

COCAMIA said...

I want to see her in the next Lanvin campaign! That would rock!!!

endia said...

Her season has been unbelievable. When you mentioned she's done less shows than Jac, almost 20, the ratio of O/C to shows walked is even more incredible. After 11 seasons, she's still got it. :)

It would be great if she got that Prada campaign afterall.

Balenciaga, I would die. lol Gucci again, she's O or C the last two seasons for them.

Anonymous said...

yep! i would really love to see her doing Prada.but, other than that would be good too,like Balenciaga and i'm very certain that she'll score Gucci campaign again.

Rrose Sélavy said...

^Why are you so certain? because she closed the show? That doesn't always mean what you think it does. Gucci is a possibility, but it is by no means a certainty. Just trying to keep it real here. :)

Anonymous said...

Don't forget she was on the cover of spurr too but is that for march or april I forgot. Keep it up freja!!!!!!!

Anonymous said...

I hope Freja would score Gucci again. I heard Natasha already renewed her contract with Gucci so she's definitely going to be in the campaign.

miwa said...

Did Freja really open 17 shows in SS07? Wow.

Rrose Sélavy said...

^opened and/or closed. opening 17 would be really amazing...even for Freja. I think she actually opened something like 12 shows and closed 7 that season, with two shows where she had both slots. Idk...my memory is a little fuzzy so those might not be exact.

Anonymous said...

awesome, which ed is your fav?
Mine got to be the one in Vogue Italia! Beautiful, strong, dramatic!