At least that's what comes to my mind when I see Freja's latest cover for the Spring 2010 issue of i-D Magazine. Nothing about this says "spring" to me except for the bright green background. Maybe that explains why it seems photoshopped in at the last minute. Quick! How do we make this look more spring-y? I know! Make the background green. Genius.
The cover was shot by Emma Summerton, who is a wonderful photographer. Therefore, I have a hard time believing that this was the best option for a cover shot out of all the images that she took. It doesn't really bear the distinctive and defining characteristics of her usual work. The hair is an overwhelming mop, the angle is distracting (making Freja look even thinner than she already is) and the styling is bland. Freja also looks rather menacing. I just don't believe in this image as a cover hailing the arrival of Spring. i-D covers are usually a complete hit or miss for me though. And compared to the last cover that Freja had, this one's shortcomings become even more obvious to me:
Then again, I'd be a very happy women if the words androgynous and/or boy and Freja never appeared in the same sentence ever again. At the very least I'm thrilled that Freja is working with Emma! Their first and only other collaboration yielded this lovely editorial with Lily. So hopefully the inside story will be a bit more inspired and polished in it's execution and aesthetic. One thing that I do kind of like about this cover is that it seems to capture the essence of who Freja appears to be off the runway. It seems like it could be a candid shot of her backstage during the shows; but ironically enough, that's also a reason why this cover doesn't work for me as a cover. It just seems amateurish. What do you think? Am I just too biased against anything androgynous when it comes to Freja, or do I have some legitimate concerns here?
And good god Freja...when was the last time you took a break from working? The rate at which you're putting out new work is alarmingly fast....not that I'm complaining. But still, I think my wallet and typing fingers could use a rest and I'm sure you could too.
Image Credits: ftape.com via tFS member Flashbang, scan by tfS member Diciassette (17)