Saturday, March 27, 2010


The FW shows are barely over and we already have news about Cruise Collections. According to
"Lagerfeld is already at work on his next film, which will debut in St.-Tropez in May along with his [Chanel] cruise collection."
Chances are that Freja will walk. She hasn't missed a Chanel show in a long time, and she is the campaign girl for the third season in a row, fifth time over all. But I wonder who will be in the video? Perhaps Freja and Abbey since they're both staring in the FW campaign? Maybe Edita because she's been in all the past videos? (But she hasn't really been walking the Chanel runway recently.) Maybe Heidi? Baptiste for sure of course.

If Freja is in it, I just hope it's better than her last foray into acting. At least we know that she won't be asked to play a Chinese courtesan or peasant, so that's a start. Maybe with St. Tropez as the setting (and possibly inspiration?) we can expect a video of gorgeous models lounging around on a beautiful beach? Now that is a video that I can get behind 100%.

Speaking of Chanel, pictures of Karl, Freja and Abbey shooting the campaign have been all over blogs recently. But just in case you haven't seen them, here they are:

And tons more good ones here:
Plus a wonderful, detailed writeup here.

They were shooting on Wednesday and Thursday down in Soho on Orchard street apparently, so for all the New Yorkers out there, this is your best chance to do some model watching and Karl watching. Maybe you'll spot him drinking Diet Coke without his sunglasses on, or listening to one of his hundreds of iPods....

Interesting choice for the campaign setting too. I bet you all were expecting a cold locale considering the big iceberg at the show and all. But Karl wouldn't be that predictable. With a barn as his setting for the SS10 show, you'd think he would have made use of his Vermont country house again for the campaign. But instead, he went all the way to Argentina. Anyway, I'm very excited to see how this campaign turns out given the setting. A little reminiscent of the old Daria Chanel campaign with that last shot, non? And I'm anxious to see how Abbey will fare as a Chanel girl. She isn't an obvious choice; but then again, neither was Freja when she was picked and look at where she is now. Five campaigns and counting....

Image Credits: and,,, all via tFS member slow_hands


Fashion Chalet said...

So exciting to find a Freja blog!!

May I ask where to find the pictures used in your header (the larger/original ones?) THANKS! :)


Miranda said...

Seeing Freja and Abbey together in one shoot makes me happy, hahaha. "If only I lived in New York City" is something I practically say every day. Right now more than ever.

Maria Tavares said...

God, this promesses so much! So excited about the campaign. Freja and Abbey together is too good to be true. This is a chace in a lifetime xD

COCAMIA said...

Can't wait to see these pics in print! Freja's hair seriously rocks!!! Te cut is killer!