Tuesday, February 2, 2010

Alexander Wang Backstage

The full Alexander Wang backstage video is up, but there isn't that much more Freja to be seen. Regardless, it's a very well done video (Sorry for the bad upload quality. You can see a better version on the site itself under Collections < Spring 2010 < Backstage Video). The mood and music-can't go wrong with the Chromatics-are pitch perfect in conveying that air of coolness that pervades anything Alexander Wang. And I love seeing the juxtaposition of the calm, orderly runway walk next to the mad, dash backstage run. Not to mention that this was my favorite collection from last season so I'll take any excuse to see it in motion once more.

Alex's clothes are usually a hit or miss with me, but there was something so attractive about the way he did American sportswear that I just fell in love (despite the outrageous prices). The color palette, drape of the fabrics and overall feeling of levity made the clothes easy to relate to and wearable. And watching this video you get the sense that the models really felt comfortable, and that they were the ones wearing the clothes and not vice versa. After this SS10 collection I'm anxious to see what Alex has in store for FW1011. Hopefully it lives up to his hype. What about you? Any collections that you're particularly looking forward to?

Oh, btw, speaking of collections, Marc Jacobs is going to be live streaming his new one on his website, Monday February 15th at 8pm EST. Freja hasn't missed a Marc show in.....ever, so keep your eyes peeled. Don't you just love how the industry embrace of technology has the added reward of instant gratification for us?

Video courtesy of alexanderwang.com


COCAMIA said...

The video is very well made but I wish we would see Freja!!! I look forward to Marc Jacobs...

Anonymous said...

are you working in the fashion industry?