IMG showcards are finally out, and curiously missing from the pile? Freja's. Maybe not so curious if Freja doesn't plan on walking NY this season, but I really have no idea. It wouldn't come as a huge surprise since missing NY seems to be in vogue, with Abbey Lee taking leave for London.
Or maybe Freja is just at the level where she doesn't need a show card anymore. After all, no showcard doesn't always mean no model. Luckily we only have a few days to find out for ourselves whether Freja will be walking down those Lincoln Center catwalks.
Disappointingly enough, the time that IMG finally decides to spring for a design team is the time that Freja either decides to sit out, or decides that she's too established for a showcard like the rest of them.
If anyone does know what the situation is, feel free to leave a comment.
Tuesday, February 8, 2011
Friday, February 4, 2011
Vogue Brasil?
These days I find that I have less and less time to scour the internet for Freja news. Luckily all you wonderful and amazing fellow fans out there never miss a beat and I'm so thankful for that. Today's news comes thanks to long time reader (since nearly the beginning!!) Rian via Vogue Brasil's blog and Google translate:
All of this seems very plausible since Freja was only in Brazil for the first time back in December shooting the Santa Lolla campaign. Coverage and news from back then made it seem like she had quite the busy schedule. And if I recall correctly, Brazil's fashion flock caused a bit of fanfare over her. Seeing that she is one of today's top models, it only makes sense that they would take full advantage of her first visit.
So the land of Giselle, Raquel and Isabeli welcomes Freja with open arms. Proof that you don't have to have sexy curves and a sashaying runway walk to gain admirers down there. :)
"In passing through the room of our editorial director Daniela Falcão, gave some of the pages ready March issue of the magazine and praised a lot to cover with the top Freja Beha."If the translation and my interpretive skills are to be trusted, then Freja will be on the cover of the March issue, with an editorial inside to boot. Can any Portuguese readers out there confirm for sure?
All of this seems very plausible since Freja was only in Brazil for the first time back in December shooting the Santa Lolla campaign. Coverage and news from back then made it seem like she had quite the busy schedule. And if I recall correctly, Brazil's fashion flock caused a bit of fanfare over her. Seeing that she is one of today's top models, it only makes sense that they would take full advantage of her first visit.
So the land of Giselle, Raquel and Isabeli welcomes Freja with open arms. Proof that you don't have to have sexy curves and a sashaying runway walk to gain admirers down there. :)
Saturday, January 29, 2011
Coming to a TV Near You
We first got word back in November, and then confirmation back in December. Now, finally, the H&M TV spots are here.
Freja is accessible, commercial, yet still totally herself. Which one do you like better? I prefer the first spot myself, because at the end of the second one Freja looks like she wants to kill me, or hurt me, or beat me in a staring contest, or all of the above. It would have been nice to see a more playful expression from her to match the youthfulness of the clothing. After all, yellow ruffles and semi jazz hands are pretty incongruous with death stares.
But maybe it's the unexpected pairing that makes it work? Maybe that's what makes people linger over it....what sells the clothes? I don't know, but I do know that I have a sudden hankering for some yellow ruffles to mix into my all-black wardrobe. Or maybe just a black t-shirt with some yellow on it. ;)
Video Credit: hm.com via youtube user BijuBRANDO
Freja is accessible, commercial, yet still totally herself. Which one do you like better? I prefer the first spot myself, because at the end of the second one Freja looks like she wants to kill me, or hurt me, or beat me in a staring contest, or all of the above. It would have been nice to see a more playful expression from her to match the youthfulness of the clothing. After all, yellow ruffles and semi jazz hands are pretty incongruous with death stares.
But maybe it's the unexpected pairing that makes it work? Maybe that's what makes people linger over it....what sells the clothes? I don't know, but I do know that I have a sudden hankering for some yellow ruffles to mix into my all-black wardrobe. Or maybe just a black t-shirt with some yellow on it. ;)
Video Credit: hm.com via youtube user BijuBRANDO
Wednesday, January 26, 2011
Diverge - Converge
What comes to mind when you think of "Valentino"?
Femininity, luxury, elegance, red, etc....am I right?
What comes to mind when you think of "Freja"?
Androgyny, tomboy, leather, cool attitude, etc....yes?
So how can we reconcile the two? How we can explain Freja's role of prominence for the established high fashion house that represents nearly everything that Freja is not? Two consecutive ad campaigns, lots of runway looks, opening the just held SS11 Haute Couture show......what gives?
Even though the two (fashion house and model) may seem so divergent at a surface glance, I actually think Freja is a wonderfully suitable choice to take the brand into the new decade. She is the perfect bridge between traditional elegance and modern edge. She is accessible and beautiful, but also avantgarde and quirky. Her classic beauty references the past, but the personal sensibilities she imbues into her work scream the present, the here, the now. If a venerable house wants to embrace the ever evolving spectacle of modern life and show that it isn't stifled by it's own history, then Freja is the perfect model for the job. (I suspect this is also why Karl is so taken with Freja for Chanel.)
If you don't change, you die. But change too quickly and you lose sense of your very core being. We're all going through this same balancing act in life; whether we're an old school fashion house, a successful model, or just a mere fan. We're all just trying to find ways to navigate through the confusion of surviving while the world swirls and changes around us. And sometimes, in this madness, disparate elements will converge together to make absolute sense.
Image Credits: style.it
Femininity, luxury, elegance, red, etc....am I right?
What comes to mind when you think of "Freja"?
Androgyny, tomboy, leather, cool attitude, etc....yes?
So how can we reconcile the two? How we can explain Freja's role of prominence for the established high fashion house that represents nearly everything that Freja is not? Two consecutive ad campaigns, lots of runway looks, opening the just held SS11 Haute Couture show......what gives?
Even though the two (fashion house and model) may seem so divergent at a surface glance, I actually think Freja is a wonderfully suitable choice to take the brand into the new decade. She is the perfect bridge between traditional elegance and modern edge. She is accessible and beautiful, but also avantgarde and quirky. Her classic beauty references the past, but the personal sensibilities she imbues into her work scream the present, the here, the now. If a venerable house wants to embrace the ever evolving spectacle of modern life and show that it isn't stifled by it's own history, then Freja is the perfect model for the job. (I suspect this is also why Karl is so taken with Freja for Chanel.)
If you don't change, you die. But change too quickly and you lose sense of your very core being. We're all going through this same balancing act in life; whether we're an old school fashion house, a successful model, or just a mere fan. We're all just trying to find ways to navigate through the confusion of surviving while the world swirls and changes around us. And sometimes, in this madness, disparate elements will converge together to make absolute sense.
Image Credits: style.it
Tuesday, January 25, 2011
Chanel Haute Couture
No surprises here. Freja showed up at the Chanel Haute Couture show earlier today wearing three beautiful looks. No special treatment. No opening or closing looks. No smirks. No different hair style. She was just one of the runway girls, and I don't know why but that's utterly refreshing to me. Sometimes you just want to see a model do her job and do it well, without all the fanfare and hubbub that can happen.
The toned down affair, both in setting and in color, was quite beautiful if misleadingly simple. If you get a chance, zoom in on the details and you'll see what distinguishes Haute Couture from RTW and why these pieces cost upwards of tens of thousands of dollars. Freja wore a softened expression on her face to match the mood, instantly drawing up nostalgia in me for the old days. I definitely don't miss seeing that hard, stern glare that used to be her frequent runway companion. What always surprises me with models like Freja (and Raquel, Daria, etc.) is how they manage to seem ageless despite surviving through the rigors of a stressful industry like fashion. I guess the ageless gene, in addition to the skinny, tall, and good skin genes, are what distinguish them from us mere plebeians. ;)
Valentino Haute Couture shows tomorrow....any bets on whether Freja will be there or not?
Image Credits: style.it
The toned down affair, both in setting and in color, was quite beautiful if misleadingly simple. If you get a chance, zoom in on the details and you'll see what distinguishes Haute Couture from RTW and why these pieces cost upwards of tens of thousands of dollars. Freja wore a softened expression on her face to match the mood, instantly drawing up nostalgia in me for the old days. I definitely don't miss seeing that hard, stern glare that used to be her frequent runway companion. What always surprises me with models like Freja (and Raquel, Daria, etc.) is how they manage to seem ageless despite surviving through the rigors of a stressful industry like fashion. I guess the ageless gene, in addition to the skinny, tall, and good skin genes, are what distinguish them from us mere plebeians. ;)
Valentino Haute Couture shows tomorrow....any bets on whether Freja will be there or not?
Image Credits: style.it
Sunday, January 23, 2011
Freja Speaks
Most of the time I post about things that other people have said about Freja. Whether it's from regular fans, photographers, designers or models, there has been a plethora of good things said in regards to Freja. But rare is the time that the tables are turned and Freja gets to do the talking.
The February issue of US Harper's Bazaar contains a story about IMG model manager Jen Ramey. She's at the top of her business and if her name sounds familiar, its because she's guided the careers of Kate Moss and Daria Werbowy. Just think of any top girl at the powerhouse agency and odds are Jen stands behind her success. Lily D? Check. And yes, Freja? Check.
The article is your typical "how I overcame [insert obstacle here] and feel great about myself now" story that fashion magazines are apt to give us every single issue. That being said, Jen admirably lost 120 pounds and overcame a breast-cancer scare. A few of her model clients are interviewed for the article and here's what Freja had to say:
The February issue of US Harper's Bazaar contains a story about IMG model manager Jen Ramey. She's at the top of her business and if her name sounds familiar, its because she's guided the careers of Kate Moss and Daria Werbowy. Just think of any top girl at the powerhouse agency and odds are Jen stands behind her success. Lily D? Check. And yes, Freja? Check.
The article is your typical "how I overcame [insert obstacle here] and feel great about myself now" story that fashion magazines are apt to give us every single issue. That being said, Jen admirably lost 120 pounds and overcame a breast-cancer scare. A few of her model clients are interviewed for the article and here's what Freja had to say:
"Jen is one of the strongest women I know. I'm not surprised that she succeeded in what she put her mind to..."Ok, yeah...Freja's not going to win any oratory prizes for her input here, but it was pretty surprising to see her name when I read this story. I knew that Jen was her manager, but I guess I just wasn't expecting any words from the (previously) press shy Freja. I've spent the better part of over two years covering Freja and her career, and in those earlier days backstage interviews, style features, appearances at parties, anything that didn't solely relate to the catwalk or the editorial, were near impossibilities. All I can say is that Freja's come a long way. Now as she enters the ripening phase of her career, I hope she gets the chance to speak more often. It would be nice to cover the things she says, instead of just the things people say about her. :) Anyway, congrats Jen!
"Jen manages to cut straight to the core. There's never any BS with her..."
Friday, January 21, 2011
Runway Randomness
Freja popped up in Berlin yesterday, making a runway appearance at the Hugo by Hugo Boss show where she had the honors of opening and closing. Random, no? Then again, to my memory, Hugo Boss always manages to snag a few big name models for their BFW show. I'm sure they pay very nicely. And it's nice to see the return of a sleek and clean runway version of Freja.
Brings back memories doesn't it? Memories from her earlier seasons....
In other runway news, the Haute Couture shows start next week and Chanel is showing on Tuesday, the 25th. So mark those calendars you avid Freja watchers. Bets on what role Freja will play this time? After being singled out during the Pre-Fall show, I wonder what Karl has in store for her this time, if anything at all. Another fact of note is that Karl is once again foregoing the epic proportions of the Grand Palais in favor of more intimate settings at 46 rue de Cambon; not to be confused with 31 rue Cambon, the address made famous by Coco Chanel. So no elaborately huge runway centerpiece this time around. The economy is only showing slight signs of recovery, so excessive consumption is still a bit taboo.
Anyway, all this runway randomness just adds to the excitement about the F/W 11/12 runway season peeking right around the corner.
Image Credits: scans by tFS member Alien Sex Friend, fmd1.com, elle.de
In other runway news, the Haute Couture shows start next week and Chanel is showing on Tuesday, the 25th. So mark those calendars you avid Freja watchers. Bets on what role Freja will play this time? After being singled out during the Pre-Fall show, I wonder what Karl has in store for her this time, if anything at all. Another fact of note is that Karl is once again foregoing the epic proportions of the Grand Palais in favor of more intimate settings at 46 rue de Cambon; not to be confused with 31 rue Cambon, the address made famous by Coco Chanel. So no elaborately huge runway centerpiece this time around. The economy is only showing slight signs of recovery, so excessive consumption is still a bit taboo.
Anyway, all this runway randomness just adds to the excitement about the F/W 11/12 runway season peeking right around the corner.
Image Credits: scans by tFS member Alien Sex Friend, fmd1.com, elle.de
Subscribe to:
Posts (Atom)
Posts
