What comes to mind when you think of "Valentino"?
Femininity, luxury, elegance, red, etc....am I right?
What comes to mind when you think of "Freja"?
Androgyny, tomboy, leather, cool attitude, etc....yes?
So how can we reconcile the two? How we can explain Freja's role of prominence for the established high fashion house that represents nearly everything that Freja is not? Two consecutive ad campaigns, lots of runway looks, opening the just held SS11 Haute Couture show......what gives?
Even though the two (fashion house and model) may seem so divergent at a surface glance, I actually think Freja is a wonderfully suitable choice to take the brand into the new decade. She is the perfect bridge between traditional elegance and modern edge. She is accessible and beautiful, but also avantgarde and quirky. Her classic beauty references the past, but the personal sensibilities she imbues into her work scream the present, the here, the now. If a venerable house wants to embrace the ever evolving spectacle of modern life and show that it isn't stifled by it's own history, then Freja is the perfect model for the job. (I suspect this is also why Karl is so taken with Freja for Chanel.)
If you don't change, you die. But change too quickly and you lose sense of your very core being. We're all going through this same balancing act in life; whether we're an old school fashion house, a successful model, or just a mere fan. We're all just trying to find ways to navigate through the confusion of surviving while the world swirls and changes around us. And sometimes, in this madness, disparate elements will converge together to make absolute sense.
Image Credits: style.it