Random Bits: The End of SS11 Edition

I finally had the time to catch up some on non-runway related Freja news, with the help from a few fellow Freja fans of course! Nowadays, there's entirely too much too keep track of, which is a very good thing I guess. Maybe it's not so good if you're trying to be comprehensive. But all any of us can do is try our best, especially coming off the runway season when every other model that you could possibly like has new updates to catch up on every single day. Anyway, here's what's happening off the runway for Freja. Some of it may be old to you, but it's all news to me:


-Freja will star in the upcoming campaign for Danish Jewelry label Georg Jensen. Always nice to see the Danes supporting their biggest model export since Helena Christiansen. TV 2 News in Denmark aired a feature on Freja a little over a month ago, which featured footage from the campaign shoot:

Thanks to the translation skills of AIHBA at tFS, you don't have to feel completely clueless while watching the clip.


-In other campaign news, Freja appears in the Harry Winston Jewelry campaign for Asian Markets. (At least I'm pretty sure it's only in Asian markets since I've never seen such an ad over here in the States.....I could be wrong though.) What's with the sudden proliferation of Jewelry campaigns? Regardless, it's a great step for Freja. Yeah, they're not exactly fashion forward, but they're stable, good paying jobs that require expensive, elegant looking models. Freja is expanding outside her stereotypes yet again, and looking good while doing it. This is why I gripe so much about wanting to see a feminine Freja....because the results looks like this!!

-In the strangest bit of news, Freja made Rolling Stone magazine's Hot List for 2010. I'm sure she must be thrilled, being the huge music aficionado that she is, but this is just so odd to me. For years I think we've all dealt with, and learned to come to terms with, the fact that Freja is a pretty niche model and relatively obscure person in general. (Isn't that part of what made her so special in the first place? You really felt like you discovered something and someone so unique who wasn't tainted by overexposure and extreme public scrutiny.) Now I wonder if and how that will change? Rolling Stone is a major magazine and this is undoubtedly good press and great exposure for Freja. But I'm going to proceed with caution. Either nothing changes and we all continue on like we did before, or we get a sudden influx of fans who are only interested in the "persona" that comes across in the accompanying article, instead of the model who does some really great work. I know I'm probably in the minority, but it's about the work for me and not about the personal life and all that it entails.

-Speaking of persona, Japanese magazine SPUR has a little feature on Freja in their November issue that shows you how you can emulate her style. It's cute, and I think it shows us that Freja is really starting to become a modeling trope, and I mean that in the nicest way possible.

I did a similar feature about a year ago, and looking back you can see how much and how little Freja's style has evolved. It's all basically the same, except now things are just a bit more polished, refined, and probably expensive. :)

Image Credits: bbs.sfileydy.com via tFS member candlebougie, frejabehalove.tumblr.com, twenner.com, vvshu.com via tFS member Flashbang