Saturday, April 4, 2009

A Look Back at the SS07 Chanel Ad Campaign

For many new models, it takes a lot of time and effort to break into the industry. However, every now and again you have a girl like Freja who breaks on to the scene and quickly rises, landing coveted blue chip campaigns and walking down all the major runways.

I believe Freja made her international debut as a Prada FW0506 exclusive in Milan. From there it was only a short time until she landed big-name campaigns like Hugo Boss (SS06), Jil Sander (FW0506), and Balenciaga (FW0506 and SS06). However, her biggest modeling coup came during the SS07 campaign season when she was picked to front the Chanel campaign as the only girl.

Sure, Freja and Chanel seem synonymous now. But back then, she was a very unconventional and very surprising choice. Chanel was coming off of a few seasons with Daria Werbowy as its face and when people thought of the typical Chanel woman, a punky, long-limbed, skinny teenager from Denmark with a sharp nose and strong jaw didn't automatically come to mind for anyone......except Karl Lagerfeld. And thank goodness for that!

See the results for yourself:

This is the reason why Freja's status has been cemented as a top model. I love the juxtaposition of the clothes against the austere background and electric blue sky. And Freja was really the perfect girl to front this campaign because her long-limbs are put to very good use.

Her following FW0708 Chanel campaign didn't produce quite the same results as this one, but you'll see that in another post. Hopefully the upcoming campaign will be as good as this one was!

Image Credits: All images are from the hardworking members of Freja's thread at tFS.

1 comment:

Anonymous said...

this is definitely my favorite campaign for any design house. the location was stunning and the clothes, fabulous. and this is definitely where i first really started paying attention to Freja