Pictures come courtesy of tFS and the fans over there with great sleuthing skills:
Santa Lolla (Brasil)
It's so rare to see Freja play the glamorous vamp. This isn't my favorite campaign out of the three, but I respect her uninhibited attitude here. I do find it strange that in order to sell shoes to women, this brand is using a....naked woman. Maybe the difference between marketing to men and marketing to women lies in the model choice. For men, it would have been someone like Candice Swanepoel because it's all about the body. For women, I guess it's Freja because it's all about the attitude, the empowerment and a different kind of sex appeal.
AZUL by moussy (Japan)
Take away Cole Mohr and this would be a simple, beautiful and appealing campaign. Add Cole Mohr and......well, no comment. Freja looks great, and I love her hair here. Although I do feel like buying her a shirt.
Obzee (Korea)
This is my favorite campaign out of the three. You can't beat clean, sleek, modern femininity.
Now that we've traveled the world and back, which campaign is your favorite? And why? I challenge anyone who looks at all three campaigns above to tell me that Freja isn't versatile or capable of a wide spectrum of looks. Those who think she's just androgynous or masculine or tough looking clearly don't pay any attention to the work she consistently puts out. They have an idea of the kind of model Freja is and they can't be bothered to look beyond that idea to the reality of her existence. It takes great subtlety and mastery of skill to be able to go from lounging naked on a couch, to frolicking with Cole Mohr, to power-posing with Amanda Laine with the same believability and effortlessness. That's a true model for you and that's why Freja's still working and kicking ass to this day.
After a quiet few weeks filled with much speculation and no realizations, it's nice to see that Freja fans finally have something concrete to talk about once again.
Image Credits: santalolla.com.br via tFS member locofoco, azul-m.com via tFS member candlebougie, obzee.com via tFS member jess93
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10 comments:
AZUL by moussy is my first choice...I don't know why but she just makes me wanna buy the jeans...
Freja looks super hot in that Azul ad. I like the jeans too.. lol
My favorite campaign is Obzee!!! It is awesome~~
It's interesting that you mention under the Santa Lolla ads that Freja appeals to women because, in my experience, that's exactly what she does. Most of the people I know who find her attractive or sexy or just intriguing are women. Men don't seem to "get" her appeal.
Azul. i don't know why. she has that je no sais quoi there, can't stand the boy but love how she looks there. my favorite is the first picture of Azul.
OT but this is the cutest freja video ever (Harry Winston) http://www.youtube.com/watch?v=-vi_fofV8kc
Moussy is a very popular brand in Japan. Their clothes are always in a lot of magazines and a lot of celebrities in Japan wear their clothes. Here you can see Freja's new Moussy campaign all over the mall in Japan.
http://ww2.sinaimg.cn/bmiddle/68255419jw6devfjijzn9j.jpg
^^Thanks for the Harry Winston vid! It is pretty cute! :)
^Thanks for the info about Moussy. I remember that Freja's done campaigns for them before, earlier in her career.
i agree with you that freja looks best in obzee. feminine yet sophisticated. the azul ad is interesting, freja done her good job but i always prefer freja alone, or with girls (bah, so les-minded here)
I love the wedges in the first pic
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