Not only can you see Freja in the pages of mainstream magazines ads for Chanel, Louis Vuitton and Valentino; you can also see her all over the world in ads for regional fashion brands. She has Brasil, Japan and Korea covered with ad campaigns for Santa Lolla, AZUL by moussy, and Obzee respectively.
Pictures come courtesy of tFS and the fans over there with great sleuthing skills:
Santa Lolla (Brasil)
It's so rare to see Freja play the glamorous vamp. This isn't my favorite campaign out of the three, but I respect her uninhibited attitude here. I do find it strange that in order to sell shoes to women, this brand is using a....naked woman. Maybe the difference between marketing to men and marketing to women lies in the model choice. For men, it would have been someone like Candice Swanepoel because it's all about the body. For women, I guess it's Freja because it's all about the attitude, the empowerment and a different kind of sex appeal.
AZUL by moussy (Japan)
Take away Cole Mohr and this would be a simple, beautiful and appealing campaign. Add Cole Mohr and......well, no comment. Freja looks great, and I love her hair here. Although I do feel like buying her a shirt.
This is my favorite campaign out of the three. You can't beat clean, sleek, modern femininity.
Now that we've traveled the world and back, which campaign is your favorite? And why? I challenge anyone who looks at all three campaigns above to tell me that Freja isn't versatile or capable of a wide spectrum of looks. Those who think she's just androgynous or masculine or tough looking clearly don't pay any attention to the work she consistently puts out. They have an idea of the kind of model Freja is and they can't be bothered to look beyond that idea to the reality of her existence. It takes great subtlety and mastery of skill to be able to go from lounging naked on a couch, to frolicking with Cole Mohr, to power-posing with Amanda Laine with the same believability and effortlessness. That's a true model for you and that's why Freja's still working and kicking ass to this day.
After a quiet few weeks filled with much speculation and no realizations, it's nice to see that Freja fans finally have something concrete to talk about once again.
Image Credits: santalolla.com.br via tFS member locofoco, azul-m.com via tFS member candlebougie, obzee.com via tFS member jess93