Saturday, March 19, 2011

Lagerfeld Loyalty

For three years in row now, Freja has been the face of Karl Lagerfeld eyewear. So even though the clothing part of Karl's namesake line has folded, the eyewear component is still going strong as evidenced by these new SS11 campaign images:

Ph: Karl Lagerfeld
Styling: Felipe Mendes
Other Models: Baptiste Giabiconi

It's refreshing to see this kind of loyalty. Yeah I'm biased, and yeah if it were another model I'd probably be annoyed as hell. But there is something to be said for this type of devotion, reliance and familiarity. Especially when everything else in fashion seems to change faster and faster with each passing season. Change is good, but we do need some constant anchors keeping us grounded with our heads on straight. Otherwise, we're just flying about all over the place with nothing to cling on to. So for me, Freja by Karl is a constant. It's a soothing comfort. It is always good? No. Does it always make me feel good? Yes. It's like mac and cheese, chicken pot pie, ice cream sundaes or any other thing we indulge in whenever we just want to shut the world out. Your "comfort food" might not always be good for you, but it always makes you happy. And when (heaven forbid) the day comes that Freja and Karl stop working together, I will be crushed. So let's just hope that day is a long way off into the future. For at a time when the fate of Dior, Givenchy, and possibly a few other design houses lie in such uncertainty, I want my constant now more than ever before.



So I say thank you Karl! For your impeccable taste in models, and for your loyalty and support of said models. Now may Freja get the Chanel F/W 1112 campaign....amen.

Image Credits:,, 2b Management Facebook via tFS member tentalicious


peter irvine said...

its amazing how identical the styling is for 10 > 11 for both of them ? ! its like these campaigns were shot back to back .

Anonymous said...

gorgeous Azul / Moussy video:

Anonymous said...

'Like now i have a current favourite model, but she is also like a friend, like a daughter to me. Her name is Freja Erichsen and she is very popular. In this moment there is no better woman for me, her look, her attitude. She is just the best girl there is. And even if we don't work together anymore, i hope that we will continue to be friends for a long time."

Rrose Sélavy said...

@ peter: Excellent point. Wonder if they were? :P

@ anonymouses: thanks for the links! :)

Anonymous said...

I was looking at chanel news, and it appears that karl lagerfeld has chose freja to be in the new campaign, check out the link there are some behind the scenes shots, thought you might be interested.

kim said...

I really love this campaign. It is of course comforting to know it is the unbeatable trio: Karl, Freja, and Baptiste. I also love how you can see Karl in the background. It is a very Karl thing to do. Grace Coddington said that “Karl plays the celebrity game. I always make this mistake and think it must be really unpleasant for him, but he actually enjoys it — it’s very rock ’n’ roll.” Very very true.