I think a lot of people are feeling some reservations towards the new VP under Emmanuelle Alt. There's no spark, no excitement, no surprises so far. Everything is....safe. Not only does that sum up the new flavor of the magazine, it also sums up Freja's first editorial for the magazine (under Alt) as well. When you think of rockers, music, the stage and gritty atmospheres, there's usually an underlying danger and anticipation of thrill. Yet somehow that's not translating correctly across the page for me.
Vogue Paris May 2011
Ph: Inez & Vinoodh
I don't know if it's the styling, the photographic aesthetics, or the hackneyed theme. There's just nothing special about this, which is kind of a letdown since we all know music is one of Freja's passions. Having her play a musical rockstar/diva would presumably result in something amazing and charismatic. But instead we get a mish-mash of flat (pun intended) photographs. Hello random yellow/black border on two pics, random color gels on other pics, and the occasional b&w pic throw in for good measure. Freja is the only cohesion I see here, but even so she's nearly overshadowed by all of the other elements. Maybe they were going for a "tour diary" type of theme with snapshots? If that's the case, then the story works better, but it could have been so much more. Especially since the first released image was so promising. Oh well.
At this point, I think VP is playing it safe and (hopefully) marinating on ways to stir up some controversies for the future once the magazine has attained full stability again. But I'm not going to hold my breath. On a positive note, it's always great to see Freja in VP. The magazine will always have a cachet signifying models who are at the very top of the game. And how great is that third shot with the reflective stage floor? Imo, that is the saving grace of this editorial, and that is what's keeping it from being a complete waste of talent like Freja and Inez & Vinoodh.
On an unrelated, but more lighthearted note, some more details about the upcoming Chanel video have surfaced.
"...30-minute movie called “The Tale of a Fairy,” with Freja Beha Erichsen, Anna Mouglalis, Amanda Harlech and Kristen McMenamy, which will be shown in Cap d’Antibes next month during his cruise presentation."
Not going to lie....I'm so looking forward to the delicious, laugh-out-loudness this is going to be. :D
Image Credits: fashion_screen LiveJournal