Saturday, May 8, 2010

Campaign Rumblings

Edit: Apparently it is not Freja in Balmain or IM. Sorry for the false alarm. I should know better by now than to perpetuate unsubstantiated rumors, but it's hard not to get caught up in the frenzy. It still doesn't change the way I feel about campaign distribution. Anyway, continue along with your saturdays.....


Three names, one model......two more campaigns? Balmain and Isabel Marant if you believe the hints and sly suggestions.

And I definitely do. Just take a look at the opening and closing exits in the FW1011 shows, and keep in mind who led the final promenades.

Also remember that Max Mara is already a given....just another brand with strong connections to Carine, Emmanuelle and the VP universe. Need I mention that both Balmain and IM are in that universe too?

Now take a look at the Vogue Paris Collections Cover, and the pieces begin to fit into place.

So the only thing I'm left wondering is, which month can we expect to see Freja on the cover of VP?

But for the sake of covering all the bases, there are lots of other models with three part monikers: Abbey Lee Kershaw, Anna Maria Jagodzinska, Caroline Brasch Nielsen, Hanne Gaby Odiele....but my mind keeps returning to just one: Freja Beha Erichsen.

Am I happy? Yes. But do I have reservations? Of course. I just never think it's a good thing when one model has a ton of campaigns because her work tends to lose impact when it's spread out over so much. And there is a lot of truth to the saying "you have to leave them wanting more." Over saturation usually leads to disappearance of the product or apathy from the consumers soon enough. So I guess we'll just see how this all plays out. Yeah, I know I'm not a very good fan because I should be all like "omg, this is amazing and the best thing ever." But I can't help feeling the way I feel....


COCAMIA said...

The way you feel is very realistic and honest! History has proven this! To much exposure can be harmful to one's career!

Anonymous said...

It's NOT Freja. The three-names-hint wasn't a hint, just a guess btw.

But she got Karl Lagerfeld Eyewear campaign with Baptiste!

Anonymous said...

it's not Freja.

Someone inferred that maybe Kate Moss got them,but i don't think so.