Wednesday, February 9, 2011

Model Turned Designer

To add to the files of "I never thought that would happen," Freja's trying her hand at designing jewelry for Danish brand Georg Jensen. The (interesting) news comes via WWD:
"Fans of Freja Beha Erichsen’s style will soon have access to a line of jewelry designed by the model for the Danish silver house Georg Jensen. Beha stars in the house’s just-released spring ad campaign. “It’s an exciting project. There’s a certain customer that relates to Freja and what she represents,” said Ulrik Garde Due, Georg Jensen’s president and chief executive officer. Featuring gold and silver pieces, the collection will hit the Scandinavian market and the brand’s website in April."
So not only is Freja fronting their ad campaign, she's designing their jewelry. Is there anything she can't do? It will indeed be intriguing to see how the jewelry pieces turn out, as we'll get to see Freja's aesthetic take on things. Will the pieces be minimal, clean and sleek? Or will Freja show us another side to her sensibilities?

What's even more interesting is what this move signifies for Freja and her career. Of course this could just be simple side project done to support a Danish brand. However, I have a sense this is just the beginning of Freja segueing into other things and slowly leaving the wear and tear of the catwalk circuit behind. All that traveling, fittings at all hours of the day, time changes and jet lag.....all of that takes it toll. And after nearly six years pounding the pavement, Freja has more than earned the prerogative to pursue other interests and projects. Fittingly enough, it does seem like a given that once a model reaches a certain level of establishment in her career, she'll try her hand at design. The list of model-cum-designer is almost too long to recall.

So maybe the missing showcard isn't all that confusing after all. Maybe it's just part of a larger picture that has yet to be unveiled to us. In any case, as long as Freja's still in the public eye one way or another, I'm sure all her fans will be happy. And as always, she'll give us plenty to talk about.

1 comment:

Juliet said...

I can't wait to see what she designs!

Juliet xxx