Freja looks so great in these, albeit a bit too airbrushed. But whatever...she's smiling and positively radiant! WWD just came out with a report about Harry Winston's earnings, and now I think I have an idea as to why they went with Freja for the campaign; being the unconventional, but brilliant, choice that she was.
"Increased demand for luxury goods and higher sales from Asian consumers helped the luxury jeweler post a profit of $3.9 million..."Call me crazy, but it seems to me like Freja was picked to front the campaign because she has appeal to the Asian consumer. We all know how popular she is over there, so this just makes sense to me. I don't know, maybe I'm just making connections where there are no connections to make. But all of this is still interesting to say the least....
"The engine of this recovery is being fueled by the Far East as Chinese citizens become consumers not only at home, but also in the luxury shopping districts of the developed world,” chairman and chief executive officer Robert Gannicott said on a call with analysts."
Image Credits: harrywinston.com via Noctilux tumblr