Freja's Place Within the Cult of the Model

Freja seems to be getting more and more press these days. Not only does she have an editorial in the February issue of Vogue UK, but she's also discussed quite a bit for an article in the same issue regarding "The Cult of the Model." She seems to be one of the poster girls for our current obsession with models......how wide spread and pervasive this "obsession" is amongst the general public is questionable and open for debate. But among model followers and fashion insiders, Freja has certainly made a name for herself this past year. As someone familiar with her career back when she chopped her hair off and wasn't getting covers and editorials in all the major Vogues, it has been quite the journey of ups and down, elations and disappointments, anticipation and apathy.

Now I can't help but to wonder, has Freja made enough of an impact to withstand the fickleness of the industry, it's constantly changing tides, and the pitfalls of stereotyping and overexposure? Has she made it over the ridge and to the plateau where we can all rest easy knowing that we'll always be seeing work from her, a la Daria, Kate and Giselle? Or has this second coming in career doomed her to a fate similar to the countless other hyped faces who are everywhere one minute and then forgotten the next?

I suspect the answer to this lies in Freja, and Freja alone. It lies in her own goals, aspirations and wants out of life. And it lies in her modeling skills, which are on full and glorious display in this editorial.

Look Forward
Vogue UK February 2011
Ph: Patrick Demarchelier
Styling: Kate Phelan

She has the goods.....whether she wants to use them and for how long is the uncertainty here. It's a total shame that so many casual observers seem to write her off as a one-look pony. If they took the time or effort to truly look, they would discover what we fans have discovered long ago. And they would see that 6 years worth of work creates a book dominated by androgyny, yes, but also full of delightful subtleties, underrated femininity, and untapped potential. Oh yes, Freja is far from a one-trick pony, but I suppose the words of Vogue UK have more gravitas than the words of a simple fan.

"Look at Freja: demure for a Harry Winston ad, accessorized with an innocent smile and a slice of wedding cake and wearing a strapless dress straight out of a fairy tale; for MaxMara, she's a chic young mother in a camel coat about to go shopping down the via Montenapoleone in Milan; she's a girl hanging out at a music festival in skinny leather jeans for Vogue."

After writing about this kind of stuff for so long, I'm just happy these notions are being recognized by sources with a rider reach. Because maybe now I can take a long break.....or maybe Freja will come out with even more work to get me hooked again. :)

Image Credits: scans by tFS member gossiping

A Flood of Ads

When it rains, it really pours. Much like the deluge that those in California experienced these past few weeks, the fashion industry has seen an out pouring of the campaign variety. And not one to be left out these days, Freja makes her (newly cheery) presence known in campaigns for three brands:

Chanel by Karl Lagerfeld
(Nothing too special, but I guess the formula works for Chanel customers, which is why Karl has stuck with it for the past few seasons. Last two shots are my favorites.)

Louis Vuitton by Steven Meisel

Georg Jensen by Unknown Sebastian Faena

Sometimes I still can't believe how popular Freja got. All of these campaigns? Three Vogue Italia covers within a year? Status as a Meisel favorite? A few years ago all of this would have been unimaginable to me as a fan, and maybe that's partly why I started this blog. Because I just couldn't understand why such a wonderful, versatile, enthralling and intriguing model was being overlooked by nearly everyone except Karl Lagerfeld. So I just had to write about it. And now here we are and Freja is definitely no longer overlooked (but I do not take credit for this, lest you misread my words). She has worked with nearly all the top photographers and been featured in nearly all the major magazines. She also has plenty of stans, tumblrs and sites dedicated to her; enough that I continually question myself about keeping this one running because it feels like there's less and less of a reason to do so.

Anyway, lots of people say that she is overexposed and I actually completely agree. But you know what? I'm just going to go with it because she is a great model (those who say otherwise have no knowledge of her complete oeuvre) who deserves to be acknowledged after 6 years of hard work in the industry, and truth be told I'd rather see her face plastered everywhere than some 16 year old's. The requisite backlash and bashing that comes with this kind of model success has already started in the tFS campaign threads, and I only expect it to get worse. But c'est la vie. You don't survive for half a decade in the industry without developing a very thick skin. And let's face it, most of that anger is displaced disappointment about people's own favorite models not getting certain campaigns or not being featured in certain magazines.

It's no secret that I have my own love/hate relationship with Freja's image in the modeling industry. Maybe hate isn't the right word....annoyance is more like it. I've been guilty of expressing my fair share of criticism, but it comes from a place of respect, admiration and a complete belief that Freja is capable of being more than just the stereotype that she's been saddled with. I think we're seeing signs of a sea change now, as a few of these ads show a new direction for Freja. A direction where she is allowed to be happy and radiant instead of only tough and morose. If so, then this underexposed aspect of her modeling is another welcomed chapter in her already illustrious career. And I hope it means that 2011 will be a year of continued evolution and more surprises, instead of overexposure and hackneyed concepts. Whether I'll write about it as much as I have been is up in the air, and I guess subject to my own whims and boughts of inspiration. Then again, maybe this is all just the post-holidays blues talking, so we'll see!

Image Credits: scans by tFS members gossiping, rox_yr_sox, style_expert

Valentino on Repeat

The new year brings more good news for Freja fans. She's returning as one of the faces of Valentino for their S/S 11 ad campaign shot by David Sims. You can see last season's campaign here.

"For their Spring 2011 ad campaign, Valentino’s Maria Grazia Chiuri and Pier Paolo Piccioli tapped three of the hottest models of the moment—Freja Beha Erichsen, Caroline Brasch Nielsen, and Julia Saner—to showcase their gossamer-light collection. David Sims shot the black-and-white images in Valentino Garavani’s Place Vendôme home—what the designers call “a poetic and ultra-chic Paris setting.” It is Sims’ second campaign for the house.

“These dreamy black-and-white shots show three different beauties, each with something unique,” Chiuri and Piccioli explain to Style.com. “This is a very feminine, stylish campaign, with a light, playful twist that reveals the Spring 2011 collection’s airy atmosphere and captures the brand’s lifestyle. In cinematic style, we wanted to tell the stories of three different women enjoying private moments in the comfort of their homes.”"

The only shot released so far features newcomer Julia Saner. Freja's and Caroline Brasch Nielsen's shots have yet to be released. This is the third major blue-chip campaign of the season for Freja, which is pretty amazing and shows us that her dominance appears to be continuing strong from 2010 into 2011. If you look at her track record, the SS seasons never seem to turn out as successful campaign wise when compared to the FW seasons. But that seems to be changing this time around. Now to see if this momentum will carry on into the F/W 11/12 runway season, or if Freja will begin to slow down like her peers (see Lily, Raquel, etc...)


Side Note: I know I'm behind on my emails and posting. I still haven't tackled the LV and Chanel campaigns....the Holiday's will do that to you. :) My apologies and I hope to get things back in order these upcoming weeks. Thanks for your e-mails, tips and patience, and Happy 2011!

It's Going to be a Good Year

No time for excessive words, other than to say that we're being spoiled with a wonderful start to the new year:

The new model of the moment and the veteran model of the moment, together on the cover of Vogue Italia shot by Steven Meisel. Old school, vintage, and nostalgia are just some of the words that come to mind. So how perfect to combine those ideas with two models whose features stand out for their modern sensibilities.

Anyway, no time for over analysis today! Just enjoy the cover and the feeling that Freja isn't going to fade away anytime soon. And enjoy your New Year celebrations! It's the last time to let loose before real life and real responsibilities return on Monday.

Image Credit: vogue.it via IAmLordZen @ tFS

Merry Christmas and Happy Holidays!

I just wanted to take this time to say THANK YOU to all of you out there for visiting this blog and making it the place that it is today. Of course it wouldn't exist without Freja, but more importantly, it wouldn't exist without you. For it is because of your excitement, encouragement, and participation that I continue to keep this going. And yeah, I guess it doesn't hurt that Freja's had an amazing year filled to the brim with great work. (So much so that Design Scene called 2010 Freja's year.) But if you fans weren't so dedicated and loyal, it wouldn't really matter that much, would it? Never underestimate the power of a large and loud fan base, especially in the age of the internet! ;)

So I hope you have a very Merry Christmas, full of good cheer, laughter, and times. If you don't celebrate Christmas, may the simple pleasures of life be enough of a reason for celebration. Thank you all so much, and I look forward to seeing what 2011 will bring to us all.

Random Bits: Hello Holidays!

Instead of being stuck in the cold east coast snow, I managed to escape for the holidays just in time. Woot! But that doesn't mean I've completely checked out.....yet. So here a few news bits to get you through the rest of the week, until you make it home for the holidays. :)

-Freja just wrapped up shooting in São Paulo for the Brazilian shoe brand Santa Lolla. The shoot took place today and yesterday, and she was shot by Henrique Gendre. Any Brazilians out there with encounter stories to share? (Thanks to reader Gabriela for the tip!)

Behind the scenes at Santa Lolla

-It's the end of the year and you know what that means....lists. Freja's made it onto Vogue UK's Best Dressed List of 2010, accompanied by a quote from uber talented and revered stylist Lucinda Chambers:

"Freja is the ultimate in boy/girl cool. She’s so down-played but everything she wears is exquisite. Every girls wants to look like Freja.”

That's quite an endorsement coming from Lucinda. Freja is 1 out of the 6 models featured on the 20 person list. The others are Edie Campbell, Elisa Sednaoui, Kate Moss, Lara Stone, and Rosie Huntington-Whiteley. (Hmmm, does anyone else think that Vogue UK is determined to make Edie the next big British model export? They put her in December's Star Girls ed, and now they feature her here again, when I can think of lots of other girls more deserving.) Now we wait and see if Freja will show up on any other lists. With the year she had, I'm kind of expecting it to be honest. But we'll see.

-Remember this twitpic that was burning up the blogs and forums a while ago? I got a tip from lovely reader Kate, letting us know that it's for the campaign of a Scandinavian based, fast fashion chain store with a predilection for designer collaborations. But shhhhhhhh, you didn't read it here.

-Lastly, thanks for the shout outs models.com and Unique Denmark! It's quite humbling, and also a bit embarrassing to know that this blog is being visited (and maybe even being read....ha!) by people who actually work in the industry. So thank you for that recognition. I guess it means that I must be doing something right. But all the credit of course goes to Freja for keeping all of us enthralled with her work, and to all you out there for your constant input, encouragement, tips and well wishes. I would have given up a long time ago if it wasn't for you amazing and passionate fellow fans. So thanks most of all, to you!

Image Credits: Noctilux tumblr via tFS member Carla-A

Freja in WWD

WWD just came out with their end of the year wrap up issue, and guess what? Freja is featured inside with a short article entitled "Great Dane":

"It’s been a busy year for Freja Beha Erichsen. At 23, this Danish model’s career is on a hot streak. And that’s not simply because she’s Karl Lagerfeld’s current muse. Erichsen has popped up in 10 advertising campaigns and shot almost 40 editorials since January. She equally fascinates editors, stylists and designers, and has appeared in five of the past six issues of French Vogue alone.

Erichsen’s tomboy looks — not to mention 16 tattoos — give her an edgy, androgynous mystique. But her charm is also influenced by the attitude she cultivates in her extracurricular activities: The wannabe rock star plays the drums, piano and guitar.

In 2010, Erichsen walked 80 shows and opened and/or closed 30. Lagerfeld summed up her appeal last April: “I just think she is the most modern girl and the most elegant person."

2010 really has been her year and it's nice to see more people recognizing that, including a very industry-news based publication. It's one thing to hear me talk over and over again about how great Freja is, but it's another to hear it from WWD. :) She's been working hard since 2005, always a bit under the radar; but that definitely changed this year. So congratulations Freja. I hope you're enjoying yourself wherever you are. And may the accolades and recognition continue to come in.

Image Credit: wwd.com