Coming to a TV Near You

We first got word back in November, and then confirmation back in December. Now, finally, the H&M TV spots are here.

Freja is accessible, commercial, yet still totally herself. Which one do you like better? I prefer the first spot myself, because at the end of the second one Freja looks like she wants to kill me, or hurt me, or beat me in a staring contest, or all of the above. It would have been nice to see a more playful expression from her to match the youthfulness of the clothing. After all, yellow ruffles and semi jazz hands are pretty incongruous with death stares.

But maybe it's the unexpected pairing that makes it work? Maybe that's what makes people linger over it....what sells the clothes? I don't know, but I do know that I have a sudden hankering for some yellow ruffles to mix into my all-black wardrobe. Or maybe just a black t-shirt with some yellow on it. ;)

Video Credit: hm.com via youtube user BijuBRANDO

Diverge - Converge

What comes to mind when you think of "Valentino"?
Femininity, luxury, elegance, red, etc....am I right?

What comes to mind when you think of "Freja"?
Androgyny, tomboy, leather, cool attitude, etc....yes?

So how can we reconcile the two? How we can explain Freja's role of prominence for the established high fashion house that represents nearly everything that Freja is not? Two consecutive ad campaigns, lots of runway looks, opening the just held SS11 Haute Couture show......what gives?

Even though the two (fashion house and model) may seem so divergent at a surface glance, I actually think Freja is a wonderfully suitable choice to take the brand into the new decade. She is the perfect bridge between traditional elegance and modern edge. She is accessible and beautiful, but also avantgarde and quirky. Her classic beauty references the past, but the personal sensibilities she imbues into her work scream the present, the here, the now. If a venerable house wants to embrace the ever evolving spectacle of modern life and show that it isn't stifled by it's own history, then Freja is the perfect model for the job. (I suspect this is also why Karl is so taken with Freja for Chanel.)

If you don't change, you die. But change too quickly and you lose sense of your very core being. We're all going through this same balancing act in life; whether we're an old school fashion house, a successful model, or just a mere fan. We're all just trying to find ways to navigate through the confusion of surviving while the world swirls and changes around us. And sometimes, in this madness, disparate elements will converge together to make absolute sense.

Image Credits: style.it

Chanel Haute Couture

No surprises here. Freja showed up at the Chanel Haute Couture show earlier today wearing three beautiful looks. No special treatment. No opening or closing looks. No smirks. No different hair style. She was just one of the runway girls, and I don't know why but that's utterly refreshing to me. Sometimes you just want to see a model do her job and do it well, without all the fanfare and hubbub that can happen.

The toned down affair, both in setting and in color, was quite beautiful if misleadingly simple. If you get a chance, zoom in on the details and you'll see what distinguishes Haute Couture from RTW and why these pieces cost upwards of tens of thousands of dollars. Freja wore a softened expression on her face to match the mood, instantly drawing up nostalgia in me for the old days. I definitely don't miss seeing that hard, stern glare that used to be her frequent runway companion. What always surprises me with models like Freja (and Raquel, Daria, etc.) is how they manage to seem ageless despite surviving through the rigors of a stressful industry like fashion. I guess the ageless gene, in addition to the skinny, tall, and good skin genes, are what distinguish them from us mere plebeians. ;)

Valentino Haute Couture shows tomorrow....any bets on whether Freja will be there or not?

Image Credits: style.it

Freja Speaks

Most of the time I post about things that other people have said about Freja. Whether it's from regular fans, photographers, designers or models, there has been a plethora of good things said in regards to Freja. But rare is the time that the tables are turned and Freja gets to do the talking.

The February issue of US Harper's Bazaar contains a story about IMG model manager Jen Ramey. She's at the top of her business and if her name sounds familiar, its because she's guided the careers of Kate Moss and Daria Werbowy. Just think of any top girl at the powerhouse agency and odds are Jen stands behind her success. Lily D? Check. And yes, Freja? Check.

The article is your typical "how I overcame [insert obstacle here] and feel great about myself now" story that fashion magazines are apt to give us every single issue. That being said, Jen admirably lost 120 pounds and overcame a breast-cancer scare. A few of her model clients are interviewed for the article and here's what Freja had to say:

"Jen is one of the strongest women I know. I'm not surprised that she succeeded in what she put her mind to..."

"Jen manages to cut straight to the core. There's never any BS with her..."

Ok, yeah...Freja's not going to win any oratory prizes for her input here, but it was pretty surprising to see her name when I read this story. I knew that Jen was her manager, but I guess I just wasn't expecting any words from the (previously) press shy Freja. I've spent the better part of over two years covering Freja and her career, and in those earlier days backstage interviews, style features, appearances at parties, anything that didn't solely relate to the catwalk or the editorial, were near impossibilities. All I can say is that Freja's come a long way. Now as she enters the ripening phase of her career, I hope she gets the chance to speak more often. It would be nice to cover the things she says, instead of just the things people say about her. :) Anyway, congrats Jen!

Runway Randomness

Freja popped up in Berlin yesterday, making a runway appearance at the Hugo by Hugo Boss show where she had the honors of opening and closing. Random, no? Then again, to my memory, Hugo Boss always manages to snag a few big name models for their BFW show. I'm sure they pay very nicely. And it's nice to see the return of a sleek and clean runway version of Freja.

Brings back memories doesn't it? Memories from her earlier seasons....

In other runway news, the Haute Couture shows start next week and Chanel is showing on Tuesday, the 25th. So mark those calendars you avid Freja watchers. Bets on what role Freja will play this time? After being singled out during the Pre-Fall show, I wonder what Karl has in store for her this time, if anything at all. Another fact of note is that Karl is once again foregoing the epic proportions of the Grand Palais in favor of more intimate settings at 46 rue de Cambon; not to be confused with 31 rue Cambon, the address made famous by Coco Chanel. So no elaborately huge runway centerpiece this time around. The economy is only showing slight signs of recovery, so excessive consumption is still a bit taboo.

Anyway, all this runway randomness just adds to the excitement about the F/W 11/12 runway season peeking right around the corner.

Image Credits: scans by tFS member Alien Sex Friend, fmd1.com, elle.de

Tears Us Apart

Ever since I've seen the images from Freja's new Vogue Paris editorial, I've had Joy Division's Love Will Tear Us Apart in my head for obvious reasons. And maybe it's fitting that I do, because I can't get the first image and all it's lingering emotions out of my head.

En Vogue l’Été
Vogue Paris February 2011
Ph: Mario Sorrenti
Styling: Jane How
Other Models (not pictured): Daphne Groeneveld, Daria Werbowy, Joan Smalls, Lara Stone, Natasha Poly, Sasha Pivovarova, and Saskia de Brauw

If you can only dwell on one image from this editorial, make sure it's the first one. Make sure you view it in full size and make sure that you give it a good, long look. For if you do, you will be privy to one of the most touching and expressive moments from Freja's work in a long time. Notice the mascara touched trail of a tear down the cheek and the pain in her eyes. The emotion is tangible, but somehow paradoxically made subtle by the necklace's pronouncement of "tears us apart." All the noise is concentrated there. So if you're not careful you might miss this woman who is suffering such woes that not even being outfitted in head-to-toe Chloe can remedy her sadness.

Never mind that these shots don't tell a cohesive story. They aren't supposed to when they're designed to showcase the past season's top designer looks. Heck, they don't need to when you can find a story in each shot, in and of itself. This is an editorial packed with imagery; a visual punch to the senses. Each frame stands on it's own, each extols different merits, each displays different facets of the model that Freja has grown to become. When you can take any shot, blow it up and make an awesome poster out of it, you know it's good.

It's quite an editorial, and all the models play their parts exceedingly well. I can't remember the last time I liked every component of something so much. If you have to leave Carine, this is surely the way to do it. With a bang instead of a whimper. With the masses wanting more.

Image Credits: scans by tFS member Carla-A

H&M

Are you there fashion gods? It's me, Margaret. Ok, seriously, my name's not really Margaret, but someone must have heard my repetitive musings on the triteness of Freja and androgyny, because this is everything that I could have ever hoped for and wanted in terms of an antidote.

Smiling and frolicking (sort of) in ruffles and lace? Why yes, of course. Looking easy, breezy and oh so commercial? Most definitely. This is a far, far cry from the rough and tough tomboyish image that made Freja "famous" and won her the adoration of drooling fan girls everywhere. But this is much, much closer to the image of Freja that I fell in love with all those years ago. If this is a sign of things to come in 2011, then color me excited. With a refreshed image comes refreshed ideas. :)

By the way, I must say that Raquel looks amazing with her new short hair. The two of them together in this ad is giving me serious nostalgia for the fashion landscape circa 2006. Those were simpler, purer times; but then again, everything seems that way in hindsight.

Image Credits: zinio.com via tFS member FRANCY ITALY